Global Cinema undergoing Significant Change in 2024 as Consumer Behavior Shifting Back to Pre-Covid

Global cinema is experiencing a dynamic phase in 2024, with notable trends and developments shaping the industry. Cinema attendance is rebounding post-pandemic, although it hasn't yet returned to pre-pandemic levels. Countries like China have seen stable attendance, while places like the US and Europe are witnessing gradual recoveries.

Key trends include increased consolidation among sales companies, as they look for financial stability and move into production to control their content more effectively. The South Korean film industry, despite recent setbacks and allegations of inflated box office figures, continues to push forward with significant releases like "The Roundup: No Way Out" and "12.12: The Day" performing well domestically.

In terms of new releases, 2024 is packed with highly anticipated films such as "Inside Out 2," which has already become the highest-grossing film of the year, and "Dune: Part Two," which carries significant box office expectations.

Film festivals and awards continue to highlight diverse global talent, with notable wins at events like the Raindance Film Festival and the European Film Awards. Additionally, geopolitical factors are influencing cinema, with funding cuts and political climates affecting film production and distribution in various regions.

Overall, the global cinema landscape is marked by resilience and adaptation, with audiences showing a renewed interest in diverse and innovative film content.